Once you have chosen your online business idea, there are a number of established ways in which it can be developed. If you have a truly "disruptive" idea; such as an 'Uber' or 'AirBnB', then a less conventional approach would be more appropriate. However, it would be very frustrating and costly if you have raced off down a particular path only to find that you cannot achieve your goal by going that route.

If you are new to the online business world, your chances of success will be significantly improved by learning the basics of the business environment you plan to use. The concertina course headings below give a brief description of the course content. A more detailed explanation is available on the course ordering site and you should read this carefully to ensure you are choosing the right product for your needs before you buy.

For those of you who are unsure of where to start, perhaps a more general course such as "Internet Marketing Profits" would be more appropriate - and this is available with a 30-day free trial.

If you are already experienced in say using eBay for your personal selling or buying needs, then learning how to avoid any pitfalls and how to make full use of its commercial potential will pay dividends for your business. This is especially true if you are thinking of using Amazon to market your own or third party products on this rapidly growing platform. There are some vital steps which need to be taken to ensure your business is built on solid foundations. Amazon values its reputation with the customer more highly than anything else and sellers who fail to comply with its rules will be penalised and may even lose their accounts. Good customer review scores are the lifeblood of this business model.